Updated: March 25, 2020
When you register on our website, we collect your name, address, phone number, and any other information you provide in the registration process.
We may use your personal information to consider your offer to purchase salvage or for other business purposes as allowed by law. We may use it to communicate with you, your representatives, and others. We may further use your personal information to prevent and detect fraud, unauthorized transactions, or other financial crimes and to comply with applicable laws and regulations such as those relating to money laundering, sanctions and anti-terrorism or to satisfy other legal or regulatory requirements. We may also use personal information to bill for and collect on any equipment you may purchase.
We may use your personal information to communicate with you, verify your identity, respond to your inquiries or complaints, and provide you with requested information or services. We may use personal information to send you important information and alerts about changes to our policies, information about our other products and services or for administrative purposes. We may also use your personal information for internal business operations such as auditing, finance and accounting, billing and collections, data management and security, and records management or other business purposes as allowed by law. Personal information may be used to respond to law enforcement requests, subpoenas and court orders, and to respond to requests from government authorities and regulators and to comply with applicable laws. We may also use your personal information if we believe it necessary to establish and protect our legal rights, protect our operations, privacy, safety or property, and/or that of our affiliate companies, you or others.
We consider your personal information to be confidential and so we limit our sharing outside of Great West Casualty Company and affiliates of Old Republic International Corporation. In the course of conducting our business, there are circumstances in which we may disclose your personal information to others. We share your personal information only with your authorization or as otherwise permitted or required by law. When personal information is shared with another party to perform services on our behalf, we expect such party to maintain the confidentiality of your personal information, to use the information only for the limited purpose for which it was shared and to abide by all applicable federal and state privacy laws. Such sharing may include:
- Our hosted website site vendor
- Independent adjusters
- Attorneys or others required to collect any unpaid charges
- Tow companies, storage yards, and others related to the storage and transport of equipment purchased by you
You may also provide information through your use of technology when you access and interact with our website or mobile application(s) (“sites”) through your computer, tablet or mobile device. We may collect information you provide to us through forms on our sites such as applications and log in pages. In addition, we may also collect information about your visits so that you may access certain services and so that we may better understand the interests of those that visit our sites. If applicable, when you use our mobile applications or visit our sites from a mobile device, like a smartphone, we may also collect additional information from your device, including your location, device identifier, and information about your mobile network. We may use a variety of tracking technologies to collect information, including without limitation the following
Browser Log Data
We may use technologies that automatically collect information when you visit our sites, view our advertisements, or use our products or services ("Browser Log Data"). This browser log data may include information such as your IP address (or other unique device identifier, including one that we may assign); certain details about your browser, operating system, and hardware; your location, if available; the URL that referred you to our sites; your activities on our site, including your preferences; and other logging information, such as the date and time of your visit. We also use web server logs to collect and store information about site usage. We may use this information for fraud detection and prevention, security, and to ensure our sites are function properly.
A Beacon is a small graphic image or other web programming code (also known as “1x1 GIFs” or “clear GIFs”) that may be included in our site’s pages and messages. Beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a Beacon. Beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the sites, to monitor how users navigate the sites, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.
An embedded script is programming code that is designed to collect information about your interactions with the sites, such as the links you click on. The code is temporarily downloaded onto your computer, tablet or phone from our web server or a third party service provider, and is active only while you are connected to the sites, and is deactivated or deleted thereafter.
Browser fingerprinting is the process of collection and analysis of information from your computer, tablet or phone, such as, without limitation, your operating system, plug-ins, system fonts and other data, for purposes of identification.
ETag, or Entity Tag.
ETag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner, ETags are a form of device identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.
Recognition technologies are technologies, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices in the same user).
The sites may use GPS (global positioning systems) software and other location-based technologies such as iBeacons to locate you so we may verify your location, deliver you relevant content based on your location, as well as allow you to share your location to other users as part of the services we provide via the sites. In addition to traditional GPS location-based services, others we work with may install low power Bluetooth, wifi, radio transmitters, or other devices in physical locations, which emit a signal that your smart phone can detect to pinpoint your location or otherwise interact with the sites. In addition, you may be able to send your location information via the sites to other users. You should consider the pros and cons involved in disclosing your location information to us and to other people. Where a user of the sites requests that their location information be revealed to other persons, the user will be provided options for managing sharing services, which may be through third party services such as through Twitter and Facebook. We are not responsible for the acts, omissions or policies of such third parties.
We may use third-party analytics services, like Google Analytics and Google Tag Manager, to collect, monitor and analyze visitor data (such as Browser Log Data, cookies and other tracking data), and trends for marketing optimization and to increase the functionality of our website and mobile applications. These services may track details about your online activities over time and across different websites. These services may also allow us and others to provide you with targeted advertisements or other content that you may be interested in based on your online activities.
The Google Analytics service tracks and reports website traffic and provides us insight into behavior information relating to visitor age, gender and interests. Google Analytics Demographics and Interest Reporting give us insight into behavior to help us understand browsing behavior and give you a better experience when you visit our website. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.
These third-party services have their own privacy policies addressing how they use such information. If you want to prevent your data from being used by Google Analytics, you may wish to take advantage of Google Analytics' currently available opt-outs for the web. We use Google Tag Manager to capture certain non-individually identifiable customer traffic data, including: time spent on page, pdf file downloads, video activity (plays, pauses, percent of video watched, etc.), scroll depth (how far down a webpage a user scrolls), and social actions taken on a website (shares and outbound links to social channels).
If you would like to learn more about targeted ads that may be based on your online activities, and the choices that you may exercise for certain sites and advertisers, you may wish to visit the Network Advertising Initiative at www.networkadvertising.org or the Digital Advertising Alliance at www.digitaladvertisingalliance.org.
The security of your personal information is important to us, and we strive to implement and maintain reasonable, commercially acceptable, security procedures and practices appropriate to the nature of the information we store, to protect it from unauthorized access, destruction, use, modification, or disclosure. We restrict access to personal information about you to who need to know the information in order to provide products and services to you. Unfortunately, no data transmission over the internet or electronic database can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “contact us” section below.
You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse. We recommend you utilize the latest, updated version of your web browser. It is important that you create a strong password and protect against unauthorized access to your user name, password and your computer. You should not share your user name and password and be sure to log out and close your browser when you have completed your session
You may have other privacy protections under applicable state laws. To the extent these laws apply, we will comply with them when we collect, use and share information about you.
For Insurance Customers in AZ, GA, MA, ME, MN, MT, NC, NJ, OH, OR and VA:
We may share your personal information with nonaffiliates without your prior authorization as stated in this Privacy Notice and as permitted by law. Information we obtain from a report prepared by an insurance-support organization may be retained by that insurance-support organization and disclosed to others. In general, you have a right to learn the nature and substance of any personal information about you in our files. You also have a right to obtain a copy of that information, subject to limited exceptions. To access the information about you, send a signed written request to us at the following e-mail or postal address: Great West Casualty Company, ATTN PRIVACY OFFICER, 1100 West 29th Street, South Sioux City, NE 68776 or via email at firstname.lastname@example.org and include your name and address, along with your policy or account number, if any. For your protection, we may use reasonable means to verify your identity prior to sending you this personal information. If you believe that any information about you is inaccurate, you may notify us in writing about any correction, amendment, or deletion you believe should be made. We will carefully review your request and, where appropriate, make the necessary change. We are unable to change the information that other companies, like credit reporting agencies provide to us.